Watch this 40-minute webinar to learn from experts Lance Loveday (CEO of Closed Loop Marketing), Bill Barnes (VP of Mediative) and Ian Everdell (Usability Consultant at Mediative), as they share their insight on:

• improving the online user experience to generate more leads and drive revenue
• creating web pages that are usable, persuasive and properly prioritized
• the business case for improving the user experience on a corporate website

Get actionable tips and insights to turn your website into an efficient, effective sales and marketing freeway.

Traffic is Flowing. Make Sure Your Website isn’t a

Ten Car Pileup!

Presented by:

Lance Loveday - Founder and CEO, Closed Loop Marketing (CLM)

As the CEO of Closed Loop Marketing (CLM) Lance Loveday is a recognized thought leader in the online marketing industry. He is a regular speaker at industry events—MacWorld, Search Engine Strategies, Web Design World and South by Southwest, to name a few—where his strategic, humorous and down-to-earth approach inspires designers, online marketers and business executives alike.

Lance is co-author of the breakout business strategy book Web Design for ROI, published by New Riders Press. His educational background includes an exploratory tour in law school, preceded by a BS in Managerial Economics from UC Davis.

Ian Everdell, B.Sc.H, M.Sc – Usability Consultant, Mediative

With a background in neuroscience and computer science, Ian brings knowledge of human behaviour, human-computer interaction, and web design to the Research team. As a usability consultant, he is able to combine his skills in eye tracking, experimental design, and statistical analysis with his desire to provide clients with usability testing results that are both reliable and actionable. Ian enjoys the challenges of making interfaces as user-friendly as possible.

Bill Barnes, VP Business Development, Mediative

Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.

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