Mediative Webinar: 10 Tips for Selling Search to the C-Suite

Are you struggling with selling Search to the C-Suite in your company? Turn your conversations and presentations into successes!  When you focus on the value and metrics that Search provides, senior executives will be sold on Search being an essential part of their overall digital strategy.

Join us for a 40-minute live webcast to learn from experts Bill Barnes, VP of Mediative, Mike Moran, Chief Strategist of Converseon and Jennifer Lemming, Marketing Director of DS Waters of America, as they share their insights on:

• - Being prepared to answer the hard questions
  - Selling the value and reporting the metrics
  - Keeping executives engaged and building momentum

Watch Webinar Now

Presented by:

Mike Moran, Author of Do It Wrong Quickly & Chief Strategist, Converseon

Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and is a regular columnist for Search Engine Guide. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.

Jennifer Lemming, Director of Marketing, DS Waters

Jennifer has over 15 years marketing experience including new product development at 3M, branding for Coca-Cola and direct marketing with Yahoo! and DS Waters. She has worked with both B2B and consumer products companies in the US and internationally and received her MBA from Vanderbilt University.

Bill Barnes, VP Business Development, Mediative

Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.