Mediative Webinar: Location Based Marketing – Checking Up on Checking In

You’ve probably heard of Foursquare and Gowalla, but is there more to location-based marketing than just checking in at your favourite coffee shop?

In this 40-minute webinar, Mediative’s Mohamed Kahlain will introduce marketers to location-based marketing, and take a look down the road to see where it is going next.


Be ready to ask questions during the live presentation, as they examine:


  • - What is today’s location-based ecosystem, and what does it need to become?
  • - Geo-information: what it is and where to get it.
  • - Location-based business rules (Geo-fencing)
  • - Rewards and Loyalty Programs in location-based marketing
  • - Location-based marketing Analytics

Watch Webinar Now!

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Presented by:


Mohamed Kahlain, Leading National performance and Location Based Media Products at Mediative


Mohamed Kahlain, Mediative

Mohamed Kahlain is leading the Performance and Location-Based Media Products at Mediative. Over a career history spent at a clear vantage point on the ongoing revolution in digital media and marketing space, he has levied well-earned expertise and insight into e-banking, digital performance, product development and location-based marketing. Wielding a comprehensive digital-oriented skill set with significant achievements in digital thought leadership, this MIT graduate has both the book and street smarts that allow him to excel in today’s fast-paced, constantly changing media industry. Prior to this position Mohamed was working as Director for Homes & Real Estate Channel at Canoe.ca and Chief Strategist for Desjardins.com.


Mohamed also maintains his own blog at Kahlain.com where he shares different thoughts about location-based marketing.



Bill Barnes, VP Business Development, Mediative

Bill BarnesBill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.