Mediative Webinar: Landing Page Optimization - Matching Content to Intent

Are your landing pages the place where good leads go to die? Turn those leads into conversions! When your landing page content matches your customers’ intent, conversions will follow.

Bill Barnes, VP of Mediative, and Usability Consultant Ian Everdell share tactics you can use right away to optimize landing pages and elevate your conversion levels. Join us for a 40-minute live webcast to learn about:

- Understanding the intent of your customer.
- The benefits of testing, testing and more testing!
- Eye tracking tests and what they’ve shown us.

Watch Webinar Now: Landing Page Optimization

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Presented by:

Ian Everdell, B.Sc.H, M.Sc – Usability Consultant, Mediative

Ian Everdell With a background in neuroscience and computer science, Ian brings knowledge of human behaviour, human-computer interaction, and web design to the Research team. As a usability consultant, he is able to combine his skills in eye tracking, experimental design, and statistical analysis with his desire to provide clients with usability testing results that are both reliable and actionable. Ian enjoys the challenges of making interfaces as user-friendly as possible.

Bill Barnes, VP, Mediative

Bill Barnes Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.