Mediative Webinar: Analytics and Reporting

How to define metrics that actually mean something to your bottom line?

Learn from experts Chris Knoch (VP Marketing, Ready Financial Group), Bill Barnes (VP of Mediative) and Kyle Grant (Senior Sponsored Search Marketing Strategist, Mediative), as they share their insight on:

- Telling a story with your numbers and what they actually mean to the business
- Translating your data into business intelligence
- Defining numbers that impact your bottom line
- Avoiding data paralysis, and much more!

Get actionable tips and insights to turn your reporting into defined metrics that really mean something to your business’s bottom line.

Watch Webinar: Analytics and Reporting

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Presented by:

Chris Knoch, VP of Marketing, Ready Financial Group

Chris Knoch is Vice President of Marketing for Ready Financial Group, a company which offers the innovative READYdebitTM Prepaid Visa® Card, and Path2Credit program - the integrated alternative to a traditional checking account and credit building. A financial services company, funded in part by Dan Gilbert’s Rockbridge Growth Equity, Ready Financial Group is affiliated with financial companies such as Quicken Loans, Quizzle, and One Reverse Mortgage. Other well-known brands in this group include the Cleveland Cavaliers, Protect America, and Fathead (a personal favorite of Chris’s).

Prior to joining Ready Financial in 2010, Chris has enjoyed over a decade in the interactive space with leadership roles at companies such as 360i, Cingular Wireless (currently AT&T), SearchIgnite, and most recently as Principal Consultant and head of consulting for Omniture’s Visitor Acquisition Platform. Over the years, Chris has worked with hundreds of companies to achieve proven integrated online marketing results, with specific focus on gaining a competitive edge in tracking, analytics, and automated optimization.

Kyle Grant, Senior Sponsored Search Marketing Strategist, Mediative

Kyle Grant As Mediative’s senior sponsored search strategist, Kyle provides strategy for some of the company's most demanding and complex B2B and B2C paid search accounts. He has a wealth of experience, from designing and managing behaviorally targeted local campaigns to multi-million dollar international e-tail campaigns. He is able to combine his skills in data analysis and marketing ability to develop highly targeted ad messaging and campaigns, aiming to not only access the correct target market but to speak to them with the right language. Kyle has also worked extensively with most analytics programs including Omniture (now owned by Adobe), Coremetrics (owned by IBM), WebTrends, and Google Analytics.

Bill Barnes, VP Business Development, Mediative

Bill Barnes Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.