DIGITAL EXPERT Webinar Series: Getting the Most From Your Google Places Listing

Learn which elements of Google Places listings really matter to searchers.

This 40-minute webinar with Ian Everdell, Website Usability and Research Manager with Mediative, walks you through our latest eye tracking research and the key search behavior activities important to your local marketing strategy:

- What searchers look at and click on when using Google Places
- What features to leverage for more clicks on your listing
- A sneak peek at our eye tracking of Google Places on the iPhone

Watch Now: Getting the Most from Your Google Places Listing

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Presented by:

Ian Everdell, Manager Website Usability & Research, Mediative

Ian manages several key accounts and leads the company's ongoing research projects to better understand search, buyer behavior, mobile, and user experience. With a background in neuroscience, web design and eye tracking, Ian brings an invaluable knowledge of human behavior and human computer interaction to his position at Mediative. Ultimately, Ian believes that success in digital marketing comes down to two things: being found and being good.

Bill Barnes, VP Business Development, Mediative

Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost & Sullivan. Bill has extensive experience in setting up and implementing Search Marketing and Research campaign for such companies as AT&T, IBM, Lexis/Nexis, Siemens and Grainger.