This 40-minute webinar, with Jennifer Dunn, Online and Mobile Branding Lead at Mediative, will explore the positive influence that digital advertising can have on offline consumer purchase behaviour, besides generating "the click".
This webinar will help you as you look to build positive associations, attitudes and preferences for your brand amongst the growing population of online, smartphone and tablet users.
Highlights of this session will include:
- What makes brand awareness advertising different from the typical display campaign?
- How you can implement a cross-channel strategy to boost your brand; and
- Why you should look past the click to measure engagement.