DIGITAL EXPERT Webinar Series: The Power of Brand: Measuring Brand Awareness Beyond the Click

This 40-minute webinar, with Jennifer Dunn, Online and Mobile Branding Lead at Mediative, will explore the positive influence that digital advertising can have on offline consumer purchase behaviour, besides generating "the click".

This webinar will help you as you look to build positive associations, attitudes and preferences for your brand amongst the growing population of online, smartphone and tablet users.

Highlights of this session will include:

- What makes brand awareness advertising different from the typical display campaign? 

- How you can implement a cross-channel strategy to boost your brand; and 

- Why you should look past the click to measure engagement.

Presented by:

Jennifer Dunn

Online and Mobile Branding Lead, Mediative

With years of marketing experience across some of Canada’s top high-tech, telecom and publishing firms, Jennifer has observed that she is not alone in making illogical purchase decisions. Regardless of the industry, consumers are largely making purchases based on gut feelings. Jennifer thus leads Mediative’s Online and Mobile Branding group; helping top brands use new media to deepen relationships with consumers.

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Bill Barnes

VP Business Development, Mediative

Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost & Sullivan. Bill has extensive experience in setting up and implementing Search Marketing and Research campaign for such companies as AT&T, IBM, Lexis/Nexis, Siemens and Grainger

WATCH NOW:  The Power of Brand