Matthieu Houle, Director Mobile & Platforms, Yellow Pages Group
Matthieu Houle occupies the position of Director, Mobile & Platform at Yellow Pages Group, Canada’s leading performance media and marketing solutions company. As such, he is responsible for Yellow Pages’ mobile properties; Canada’s most successful mobile local search portfolio with more than 2 million downloads to date. Under his leadership, the mobile team launched YellowAPI.com, the BETA public API of Yellow Pages Group and expanded the YellowPages.ca™ mobile app to Android, iPad and Windows Phone 7 platforms. Under Matthieu’s direction, mobile has grown in a one-year period to account for over 30% of all searches on Yellow Pages digital platforms.
A demonstrated corporate entrepreneur and innovator, Matthieu has 15 years of experience in local search, media and advertising. He joined the company in 2000 where he held various positions in Marketing, Business Development, and Operations. Matthieu started his career in Costa Rica, where he spent six years, co-founding a design agency and two quarterly publications: a local surf magazine and a golf magazine.
Bill Barnes, VP Business Development, Mediative
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.